AniMoods is a beautifully illustrated deck of emotion and regulation cards designed to help people better understand, express, and navigate their emotions.
Created by Adam Digby, a Mental Health Consultant, counsellor, and emotional regulation educator, AniMoods combines anime-inspired illustration with practical, DBT-informed emotional regulation skills.
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40 Emotion Cards
10 AniSkills
Video Guide
DBT-informed strategies
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AniMoods has been designed for a wide range of users, including therapists, counsellors, teachers, parents, coaches and individuals looking to build emotional awareness. Whether you’re supporting others or exploring your own emotions, the cards are designed to be practical, engaging and easy to use.
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DAniMoods is designed to make emotions easier to recognise, understand, and work through in a practical way.
1. Pick a Mood
Choose the card that best represents how you’re feeling (or how someone else is feeling).2. Understand the Emotion
Flip the card to explore a clear, non-judgmental explanation of what that emotion is communicating.
3. Use the AniSkill
Apply a simple, practical strategy to help regulate the emotion and move forward with more clarity.
Pull a card to explore a feeling, deepen a conversation, or guide someone towards a more grounded emotional state.
Not every image or description will match perfectly and that’s okay.The value isn’t in getting it “right”, but in pausing, noticing, and reflecting.
Sometimes the mismatch is what helps you better understand what’s really going on.
Take your time and explore the deck until something clicks.
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We currently ship across the UK and US.
🇬🇧 UK: £4.95 Royal Mail Tracked 48
🇺🇸 USA: £17.95 Royal Mail International Tracked
Orders dispatch within 1–2 working days
UK delivery: 2–3 working days
USA delivery: 5–10 working days
Tracking is provided with every order.
You’ll receive confirmation and tracking details once your order has been dispatched.
US customers
Import duties or taxes may apply before delivery.These charges aren’t included at checkout and are outside AniMoods’ control.
Can I order more than 4 decks?Yes. For orders of 5 or more AniMoods decks, please contact us directly. We’ll arrange your order and provide a bespoke shipping quote.
Need more information?
View our full Shipping & Returns Policy →
Continue Your Learning Journey
Continue your AniMoods journey with carefully designed resources that help you build confidence and deepen your understanding of emotions.
A digital guide to help you get the most from your AniMoods Card Deck.
AniMoods Pro
AniMoods Pro is our upcoming membership designed for those who want to build lasting emotional awareness through expert guidance, practical tools and exclusive learning resources.
More details coming soon.
Learn. Practice. Grow.
Whether you’re supporting clients, pupils or your own wellbeing, our practical workshops help you build the confidence to use AniMoods effectively in everyday situations.
Live Online Workshops
Join interactive online sessions designed to help therapists,
coaches, educators and parents confidently use AniMoods
in practice.
In-Person Workshops
Tailored training delivered at your school, organisation or workplace, designed around your team and your goals.
Still not sure where to start?
Whether you’re buying for yourself, your family, your classroom or your practice, we’re happy to help you choose the right place to begin.
Need help choosing?
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Created by mental health professionals. Used by therapists, educators, parents and families.
