From Frustration to Lightbulb Moment

AniMoods was born in a therapy room after realising existing emotional tools weren’t connecting. Inspired by anime, shaped in the Highlands, and crafted with heart—it’s a new way to support emotional wellbeing.

Our Mission

We believe emotional tools should feel empowering—not clinical. AniMoods helps people go from emotional overwhelm to clarity using practical, proven methods that are also engaging and joyful.

What Makes Us Unique

• First deck to fuse mood cards with anime storytelling

• Grounded in DBT & Emotional Regulation theory

• Designed for all audiences: professionals and individuals

• Built with emerging creatives, giving back to the community