AniMoods Terms of Sale (UK & USA Consumer Version 3)
1. Who We Are
These Terms of Sale apply to purchases made from AniMoods, a trading name of ANJ Consultancy Ltd.
ANJ Consultancy Ltd
Company Registration Number: 10153648
Registered Address: 3 Warners Mill, Silks Way, Braintree, CM7 3GB, United Kingdom
Customer Support Email: hello@animoods.co.uk
When we refer to “AniMoods”, “we”, “us”, or “our”, we mean ANJ Consultancy Ltd trading as AniMoods.
When we refer to “you” or “your”, we mean the person purchasing products from us.
2. Scope of These Terms
These Terms of Sale apply to purchases made through the AniMoods website for physical and digital products.
These terms are intended for consumer purchases. If you are purchasing for a larger organisation, licensing multiple users, or seeking a business arrangement, please contact us directly.
By placing an order, you confirm that you are aged 18 or over and legally able to enter into a contract.
AniMoods products may be used by younger individuals where appropriate adult supervision, support, or professional oversight is in place.
3. International Orders, including USA Orders
AniMoods is a UK-based business.
We may accept international orders, including orders from customers in the United States of America.
These Terms of Sale are governed by the laws of England and Wales. If you purchase from outside the UK, local mandatory consumer protection laws in your country, state, or territory may also apply where legally required.
We will do our best to make known shipping charges clear at checkout. International customers remain responsible for any customs duties, import taxes, tariffs, local charges, carrier handling fees, customs clearance fees, or similar costs unless these are clearly included at checkout or stated otherwise.
Delivery times for international orders are estimates only. International delivery may be affected by customs checks, courier delays, postal delays, local import processes, or other matters outside our control.
It is your responsibility to check whether AniMoods products can be imported into and used in your country, state, or territory.
AniMoods card decks are manufactured in China and shipped to customers from the UK. For customs purposes, the country of origin may be treated as China even where the product is dispatched from the UK.
USA customers may be asked to pay import duties, tariffs, customs clearance fees, carrier handling fees, or local charges before delivery. These charges are set by US customs and/or the delivery carrier and are not controlled by AniMoods.
As a rough guide, for a single AniMoods card deck, additional import-related charges may commonly fall somewhere around $15–$40, but this is an estimate only. The final amount may be lower or higher depending on the carrier, customs processing, product classification, tariff rules, and the number of items ordered.
Your checkout total covers the product and shipping shown at checkout. Import-related charges are not included unless this is clearly stated at checkout.
If you refuse to pay import-related charges, the parcel may be delayed, returned to us, abandoned, or handled according to the carrier’s rules. Where an international order is returned to us because import charges were refused or unpaid, we may deduct any non-refundable shipping, return, customs, carrier, or handling costs from any refund, where permitted by law.
AniMoods products are educational and psychoeducational wellbeing tools. They are not therapy, counselling, psychotherapy, medical advice, psychiatric treatment, diagnosis, crisis intervention, or emergency mental health support.
If you are in the USA and need urgent mental health support, call or text 988 for the Suicide & Crisis Lifeline. If there is immediate danger, call 911.
AniMoods is not an emergency or crisis response service.
Digital Products – International including USA
At launch, USA orders are available for physical AniMoods card decks only, unless we clearly state otherwise at checkout or on the relevant product page.
Digital products, online learning programmes, subscriptions, and CPD digital learning content are not currently available for purchase by customers in the USA unless expressly stated.
Digital Products – International including USA
At launch, USA orders are available for physical AniMoods card decks only, unless we clearly state otherwise at checkout or on the relevant product page.
Digital products, online learning programmes, subscriptions, and CPD digital learning content are not currently available for purchase by customers in the USA unless expressly stated.
4. Products We Sell
We currently sell:
Physical AniMoods card decks
Digital learning programmes including Emotions Decoded and AniMoods Pro
Associated CPD digital learning content where applicable
Product descriptions, images, and examples are provided to help explain what is being purchased.
We make reasonable efforts to ensure product descriptions are accurate, but minor differences in colour, packaging, presentation, or digital platform layout may occur.
If a product is materially different from its description, your statutory consumer rights remain unaffected.
AniMoods reserves the right to update, improve, withdraw, or amend products at any time.
5. Orders and Payment
Orders are confirmed once payment has been successfully processed.
We use third-party payment processors, including Stripe, to handle payments securely.
We reserve the right to refuse, cancel, or limit orders where we reasonably believe:
payment has failed
fraudulent activity may be involved
pricing errors have occurred
stock is unavailable
technical issues have affected ordering
If we cancel an order after payment has been taken, we will issue a full refund promptly.
Pricing is shown in GBP unless otherwise stated.
As ANJ Consultancy Ltd is not currently VAT registered, VAT is not charged.
Digital Payment Options
Some digital products may be available as:
a one-off upfront purchase, or
a monthly recurring subscription payment option
Where a monthly subscription applies:
access continues while subscription payments remain active
cancelling stops future billing
access continues until the end of the current paid billing period
failed or cancelled payments may result in suspension or removal of access
6. Physical Product Delivery
Physical products are currently dispatched directly by AniMoods.
Our usual dispatch target is within 5–7 working days. During launch periods, holidays, or unusually high demand, dispatch may take up to 10 working days, unless otherwise communicated.
Shipping charges are calculated at checkout unless otherwise stated.
Delivery estimates are not guaranteed.
Damaged or Missing Orders
If your order arrives damaged, please contact us as soon as reasonably possible, ideally within 7 days of delivery, with your order number and photographs where possible so we can help quickly.
For UK orders, if your order has not arrived within 5 working days of the estimated delivery date, please contact us so we can investigate.
For international orders, including USA orders, delivery may take longer due to customs processing, local import checks, courier delays, or unpaid import-related charges. If your international tracking has not updated for 15 working days, or your parcel appears to be delayed, please contact us so we can review the tracking information.
If tracking shows your parcel as delivered but you cannot locate it, please first check:
• neighbours
• safe places
• reception or household members
If the parcel remains missing, contact us as soon as possible.
Where a parcel is confirmed lost or arrives damaged, we will arrange a replacement or refund as appropriate.
7. Returns and Refunds (Physical Products)
Your statutory consumer rights are not affected.
Change of Mind
If you are a UK consumer purchasing online, you usually have the right to cancel your purchase within 14 days of receiving the product.
You then have a further 14 days to return the item.
To request a return, contact us at hello@animoods.co.uk.
If the return is due to a change of mind:
you are responsible for return postage costs
items should be returned in appropriate condition
Opened Products
You may inspect the product in the way you reasonably would in a shop.
Reasonable inspection would include opening the packaging and looking through the cards in the same way you might inspect them before purchase in a retail setting.
If the product has been used beyond reasonable inspection, returned incomplete, or returned damaged, we may reduce the refund to reflect any loss in value.
Faulty Goods
If goods are faulty, damaged, not as described, or otherwise fail to meet your legal consumer rights, please contact us and we will arrange an appropriate remedy, which may include:
repair
replacement
refund
in line with applicable UK consumer law.
8. Digital Products and Access
Digital products are delivered through our online learning platform.
Digital products are currently available only in the territories shown as available at checkout or on the relevant product page.
At launch, digital products are not available for purchase by customers in the USA unless we clearly state otherwise. If a digital product is not available in your country, state, or territory, you must not attempt to purchase or access it using incorrect billing, location, or account information.
Access is personal to the purchaser unless a separate multi-user or organisational licence has been agreed.
Digital products currently include:
Emotions Decoded
AniMoods Pro
associated CPD digital learning content
Unless otherwise stated:
access begins immediately after purchase
access is time-limited
standard access period for one-off purchases is 12 months from the date of sign-up
no downloadable course files are included unless explicitly stated
The 12-month access period is a significant purchase term and applies unless a different access period is clearly stated at the point of sale.
Digital certificates may be issued where course requirements are completed.
Certificates confirm completion only and do not create professional registration, regulated status, or licence to practise.
9. Digital Cancellations and Refunds
Before Access Begins
If digital access has not yet started, you may request cancellation and a refund.
Once Access Begins
Because digital access begins immediately, you will be asked at checkout to expressly confirm that:
you want immediate access to the digital content, and
you understand that under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you lose your standard 14-day cancellation right once access begins
Once access has started, change-of-mind refunds are not available unless required by law.
Subscription Digital Access
If you purchase a monthly subscription digital access product:
you may cancel future payments at any time
access remains active until the end of your current paid billing period
no partial refunds are provided for unused subscription time unless required by law
Technical Problems or Faults
If digital content is faulty, inaccessible, materially different from description, or affected by technical failure attributable to us, your legal rights remain unaffected.
10. Accounts and Login Security
You are responsible for keeping your login details secure.
You must not:
share your login with others
allow unauthorised access
attempt to bypass access restrictions
We may suspend or terminate access where misuse is suspected.
11. Intellectual Property and Permitted Use
All AniMoods content remains the intellectual property of ANJ Consultancy Ltd unless otherwise stated.
This includes:
card deck content
designs
illustrations
branding
course content
video materials
written materials
digital learning content
Permitted Use
You may:
use purchased products for personal learning
use physical card decks in legitimate direct client-facing work
show cards during therapeutic, coaching, educational, or wellbeing conversations
allow limited incidental reference use by clients in direct work
Not Permitted
You may not:
copy full decks
reproduce substantial parts of products
create printed packs from AniMoods materials
distribute copies to groups
upload materials online
share course access
rebrand AniMoods content
resell AniMoods content
create paid training products substantially derived from AniMoods materials without written permission
Reasonable direct use in legitimate one-to-one professional work is permitted. Reproduction that replaces product purchase is not.
12. Professional and Educational Disclaimer
AniMoods products are educational and psychoeducational wellbeing tools.
They are not:
therapy
counselling
psychotherapy
medical advice
psychiatric treatment
crisis intervention
emergency mental health support
AniMoods products are not a substitute for professional assessment, diagnosis, treatment, or emergency care.
If you or someone else is in crisis, immediate support should be sought through appropriate emergency or clinical services.
Professionals using AniMoods in practice remain responsible for applying their own professional judgement.
We do not guarantee emotional, therapeutic, educational, or professional outcomes.
13. Liability
Nothing in these terms excludes liability where exclusion would be unlawful, including liability for:
death or personal injury caused by negligence
fraud or fraudulent misrepresentation
statutory consumer rights that cannot legally be excluded
Subject to the above, AniMoods shall not be liable for:
indirect or consequential loss
business interruption
loss of profits
professional reliance beyond intended use
outcomes arising from misuse, misinterpretation, or inappropriate application of products
Users remain responsible for how products are used.
14. Faulty Goods and Consumer Rights
Nothing in these terms limits your statutory consumer rights under applicable UK law, including rights under the Consumer Rights Act 2015 and related legislation.
15. Promotions and Discount Codes
Promotional offers, discount codes, and launch offers:
may be withdrawn at any time
may be time-limited
are normally limited to one code per order
cannot usually be combined unless stated otherwise
Promotional pricing errors may be corrected where genuine mistakes occur.
16. Complaints
If you have a complaint, please contact:
We aim to:
acknowledge complaints within 3 working days
provide a substantive response within 10 working days where reasonably possible
If investigation takes longer, we will keep you updated at reasonable intervals.
If we are unable to resolve your complaint directly, you remain free to pursue any legal rights or remedies available to you.
We are not currently obliged, nor do we agree, to participate in an alternative dispute resolution scheme.
17. Governing Law
These terms are governed by the laws of England and Wales.
If you are a consumer resident in Scotland, Northern Ireland, or another jurisdiction with mandatory consumer protections, nothing in these terms removes rights that apply to you under applicable law.
If a dispute arises, the courts of England and Wales will generally have jurisdiction unless applicable consumer law provides otherwise.
Last updated: May 2026