Meet AniMoods
The bold, anime-inspired card deck designed to help you move from emotional overwhelm to calm, clarity, and confidence.
Born in the therapy room, shaped by real-life frustration, and brought to life through powerful anime-inspired storytelling, AniMoods is an emotional regulation tool that finally connects.
Whether you’re a therapist, coach, parent, or working on yourself, AniMoods helps you understand emotions, build resilience, and feel more in control with colour, character, and a whole lot of heart.
A Fresh Take on Mood Cards, Emotional Regulation, and Wellbeing
AniMoods started with a simple question: what if emotional tools actually felt relatable?
When a young client dismissed traditional mood cards as “a bit s…” and another threw a DBT manual across the room, it became clear standard tools weren’t connecting in the way they needed to.
That moment sparked something bigger.
AniMoods was inspired by a mix of real-life experience and personal influence including a love of anime (thanks to my adopted nephew, Josh) and a name that came about almost by accident during a trip to the Scottish Highlands, when my husband Tom suggested “AniMoods” and it stuck.
From there, the idea began to take shape. Working with a talented young artist discovered online, the concept evolved slowly over time tested, refined, and developed into something far more considered than those early ideas.
Eight years later, AniMoods is ready to offer a new way to support emotional wellbeing one that feels more engaging, more accessible, and more human.
Start your emotional regulation journey today.
AniMoods is not your average set of mood cards. It combines expressive visual storytelling with DBT-informed emotional regulation strategies, helping complex emotions feel easier to understand, more engaging to explore, and more likely to stick.
Perfect for:
✔ Therapists & Counsellors
✔ Coaches & Educators
✔ Parents & Teens
✔ Neurodiverse users
✔ Anyone building emotional awareness and resilience
Each card includes:
• Recognise and understand emotions
• Learn practical ways to regulate them
• Apply tools in real-life situations
• Build confidence and emotional awareness over time
What’s inside the deck
When you order AniMoods, you’ll receive:
• A beautifully illustrated deck of 40 emotion cards
• 10 DBT-informed regulation skill cards (“AniSkills”)
• A guided video resource to support use and understanding
• A portable keepsake box
Everything you need to start building stronger emotional
awareness, confidence, and control.
Simple. Practical. Powerful.
Discover your emotions
Practice with the card deck
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